If you’re sending out a mass mailer


test the letter on a small percentage of your target audience before sending it to the rest of the group. If you don’t get a strong response from that small percentage, you’ll know you need to tweak the letter again. A response rate of less than 2 percent usually indicates that your letter didn’t have the impact you wanted, while you can consider a response of more than 7 percent a success, according to an excerpt from the article Successful Sales Marketing on the Entrepreneur website..

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